The German-based luxury car brand Mercedes Benz seems to be experiencing a rise in its quarterly sales in India. On Tuesday, the company announced its best ever quarterly sales in the country. The company has sold 3,650 units in the January-March quarter in India. But the growth appears to be marginal, for the company had sold 3,622 units in the first quarter of last year.
The rise is mainly seen in the SUV segment, which registered a growth of 13 per cent in the first quarter. The SUV segment comprises GLA, GLC, GLE, GLE Coupe and the GLS of which the GLC model is the highest seller. In luxury sedan segment, the E-Class is the highest model which sold had sold 500 units soon after it was released on February 28, followed by the C-Class in the second place. The S-Class model too didn’t fail to reach the company’s expectations.
Commenting on this Roland Folger, Managing Director & CEO of Mercedes-Benz India said, “2017 began with a positive drive and we are confident of bettering our sales performance in the coming months. We are glad to witness growth re-emerging in Q1 2017, which makes us confident of our customer-centric strategy. The high demand for the all-new long-wheelbase E-Class was overwhelming, as it surpassed all our expectations. With new product introductions coupled with the availability of the all-new long wheelbase E-Class, we are confident that our growth momentum continues. Qualitative expansion in our network spread, introduction of various cost-of- ownership measures and availability of varied tailor made financial programmes will be pivotal in aiding our planned growth. It is very satisfactory to note that Mercedes-Benz witnessed growth across the portfolio, which strongly underlines the fact, that, luxury car buyers’ preference for a Mercedes-Benz vehicle continues.”
The company is trying to establish its branches in tier II and tier III cities for the better future of the company in India.