Huawei to set its focus on mid-range smartphones
Good news for mobile lovers: The smart phone brand Huawei is going to home in on the production of mid-range smartphones in India. As the competition is on the rise, this China-based company has decided to attract the customers by introducing new smartphones within in the price range of Rs 10,000-20,000.
Mid-range smartphones are a hit in India. Smartphones within the price range of Rs 10,000 to 20,000 are purchased more than those with higher price tags. It is because the mid-range mobiles are more affordable and economical. So, Huawei too is attempting to experience this growth by focusing their concentration on the production of more mid-range smartphones without compromising on the quality.
Huawei has seen so many good days. In the Chinese smartphone market, this company holds the first position with a share of 18.85 per cent, as of February 2017, and number three position worldwide with 10 percent global market share as of 2016. The company has seen annual revenue growth in its Consumer Business Group at USD 25.9 billion by 44 per cent, as it exported 139 million of its smarphones at global level. The company is attempting to emulate the same exponential growth trajectory, in India.
The company’s objective is to be among the top 5 smartphone brands in India. And it is also expected to see a double growth in its sales, but compared to its contenders the company is a little behind.
Director of Counterpart Research Association Tharun Pathak expounded that the company’s sales were expected to have seen a growth between the first quarters of the years 2016 and 2017. But the company’s numbers are very small compared to that of its contenders Oppo and Vivo. He also said that Huawei is the only brand that can challenge the big players in India.
Conforming to the Counterpart Research, in the first quarter of 2016 the company owned 0.6 per cent in the smartphone market and has registered an estimated share of 0.9 per cent in the first quarter 2017.