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Full-Page Ads by Facebook

Posted by saisatish on April 17, 2017
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Full-Page ads printed in German news papers by Facebook

As the German federal elections are closing in, Angela Markel is increasing pressure on Facebook and other social media sites in order to battle hate talk and fake news.

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To counteract the illegal content on its site, Facebook had full-page ads printed in the most-circulated German news papers on April 13. Bild, the mass-selling tabloid, as well as Sueddeutsche Zeitung and Axel Springer’s Die Welt have printed these ads by Facebook. All the new papers and tabloids contain the ads which instruct the readers how to spot fake messages on Facebook by giving them 10 tips to distinguish between true and false posts.

The federal elections in German are to be held on 24th September, and to suppress the circulation of fake posts, Angelo Markel, the Chancellor of German, is imposing some force on social networking sites. All the social media are to be fined up to 50 million euros (53 million dollars) if they are unable to obviate the fake content and provide users with options to report such illegal posts.

Klaus Gorny, a spokesman for Facebook, said that more than 29 million users of their social medium are receiving instruction on how to spot fake news through observing the headline and the URL of a source and also through looking for other stories on the same topic.

The cost of having ads printed in German news papers is a little high. As reported by Axel Springer’s Media Impact agency a single page in Bild is charged about 500,000 euros and 50,000 euros in Die Welt. But facebook has not disclosed the budget of the ads yet.